![]() ![]() Thankfully, Roco isn’t the only person capitalizing on the flare of Asian flavors. The flavors are a revelation comforting to those of us familiar with them, and enticing for seltzer fans ready to try something new. “Just maybe, seeing our beverage on the main shelves of major grocery retailers-not just the ethnic aisle-can help push the conversation around food, drink and culture just a smidge forward.” “What ultimately inspired me to pursue Sanzo is that I felt the brand, through an accessible medium like sparkling water, could serve as a bridge among cultures,” he shared. Roco, who is a Queens-born Filipino-American, settled on three flavors for his initial launch: lychee, mango, and calamansi. “But when I walked the beverage aisles at both markets like Whole Foods and H-Mart, I didn’t feel there was anything properly capturing this shift in culture.” At the time, Crazy Rich Asians was the number one film at the box office, Korean pop was hitting a fever pitch, and the influence of Asian food and culture was really starting to make its mark on American culture,” Sandro Roco, the creator and founder of emerging sparkling water brand, Sanzo, relayed. Thankfully, a wave of new seltzers have arrived and they’re bringing bright, Asian flavors with them. It’s hard to parse out which seltzers are worth trying, especially when the flavors begin to get repetitive: lime, black cherry, and grapefruit feel like unexciting and inescapable constants. ![]() ![]() Then there’s the influx of hard seltzer, where the options seem limitless but not entirely compelling. The old heads, Perrier, San Pellegrino, and Polar, maintain their classic vibes but have pivoted with flavors and cans, too, in an attempt to keep up with the saturated field. La Croix came crashing through the doors, followed by the likes of Bubly and Waterloo. ![]()
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